Long emails can look intimidating, and a long sequence of long paragraphs, possibly including long run-on sentences that do not seem to stop but do not seem to go anywhere either — sentences filled with extraneous words that add little to the meaning but serve to confuse with multifaceted and sometimes conflicting possible interpretations —, can make the recipient read less than if the message had been only, uh, about 3 sentences — three witty, concise and precise sentences — long.
http://email.about.com/od/netiquettetips/qt/et012903.htm
Email writing is its own art form. Done well, your reader gets your point quickly, knows what action you expect them to take, and is encouraged to respond with more information or better ideas.
In other words, it doesn’t waste their time and moves the conversation along. In this simplicity is power.
But all too often — and you see this every day — corporate emails are a mess of jumbled ideas, too long with unnecessary info, or too brief for clarity.
http://blogs.bnet.com/harvard/?p=1033
Quick Tips From An Email Marketing Maven
1. It’s all about relevance. Be interesting. Don’t be self-serving.
2. Keep it short and sweet so people read it immediately. “I’ll get to it later” is the kiss of death.
http://blog.hubspot.com/blog/tabid/6307/bid/4384/8-Great-Tips-From-An-Email-Marketing-Maven.aspx
* No rambling stories or long intros.
* Get to the point quickly.
* Next action clearly stated.
* Present benefits.
* Fonts and formatting matter.
* Review for conciseness, simplicity and clarity.
* One question per email.
* Be yourself – that is, the concise version of yourself.
http://thinksimplenow.com/productivity/15-tips-for-writing-effective-email/
A recent survey by Information Mapping Inc. found that 34% of respondants indicated that they wasted between 30 and 60 minutes a day reading badly written emails.
Typical failings included:
1. recipient is not clear as to what should be done or how to act on the information
2. content is disorganized
3. critical information is missing or hard to find, and
4. content is too long, wordy and difficult to read.
# A clear, strong subject line helps people prioritise their inboxes.
# If the subject of an email dialogue has changed, change the subject line but put the old subject (was: in brackets) after the new subject for continuity.
# Emails are more like telexes than letters. Imagine you are paying by the word. Don’t give the background, history, your life story. Stick to relevant facts and requests.
# Write well: strong, active verbs, avoid jargon and abbreviations, use fewer words.

